How do you bring a brand built around desire into the digital world?

For La Suculenta, I designed a web experience that puts the product at the centre and turns the brand’s personality into a tool for conversion.

I created a straightforward navigation, a bold visual direction and a structure designed to remove friction: discover, choose and order.

The website connects the brand’s different touchpoints —restaurants, menu, takeaway and delivery— while keeping the irreverent, playful and mouth-watering character that makes La Suculenta distinctive.